The client: Vanilla Ink
The brief: Create illustrations of specific jewellery tools to represent The Smiddy: A Centre for Excellence for Jewellery and Silversmithing in Banff. The client selected four jewellery tools and requested them illustrated in a traditional media, plus an alternative vector illustration. These brand elements were then used to create a logo, and several marketing materials.
The outcome: The client’s chosen tools were drawn in graphite, and the resulting illustrations were also turned into simplified vectors. The tools were used to create a pattern that can be applied to a succession of marketing materials, and a series of brand guidelines were produced.